Twitter just announced an expansion of its Amplify ad program that should make it accessible to more publishers and advertisers. Amplify is the company’s two-year-old program for video ads. Initially, it involved a direct and somewhat complicated relationship — the publisher would embed a short video clip in a tweet, then the advertiser would both include a short pre-roll ad in… Read MoreTwitter Opens Up Its Amplify Video Ad Program
Twitter just announced an expansion of its Amplify ad program that should make it accessible to more publishers and advertisers. Amplify is the company’s two-year-old program for video ads. Initially, it involved a direct and somewhat complicated relationship — the publisher would embed a short video clip in a tweet, then the advertiser would both include a short pre-roll ad in… Read More
After being promised Wi-Fi calling for over a year by Apple and AT&T…it’s finally here.
Burner, the app that lets you create disposable phone numbers you can use for a variety of purposes including online ads, while traveling, for business projects, dating profiles, and more, has been, until now, a fairly utilitarian sort of messaging app. You could create number, call, text and check voicemails, but not much else. Today, that changes with the launch of… 
In September, Facebook CEO Mark Zuckerberg made some waves when he hinted Facebook was working on a way to expand its famous Like button — not by adding the much-fabled “dislike” option, but by making it way more empathetic, expressing sadness and other emotions. Today, Facebook is taking the wraps off what form the new Like may take. It is rolling… 
Twitter’s Head of Product Kevin Weil told attendees at Code/Mobile that Twitter would “absolutely” remain an independent company after tanking stocks prompted rumors earlier this year the company may sell. Weil stepped into the hot seat with Kara Swisher at Code/Mobile and said the storm was calming at Twitter just a day after the company launched its new feature… 
“Yeah!” Facebook CEO Mark Zuckerberg said excitedly in response to a big question for his company: is Facebook working on augmented reality? “It’s a bit further out,” he followed up during a talk about virtual reality at the Vanity Fair New Establishment Summit in San Francisco. Facebook’s intentions in virtual reality were already clear after buying… 
Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked. 
Along with the release of its new feature, Moments, Twitter shared a set of guidelines and principles that drive the curation team that powers it, as well as its external partners. Algorithms only pop up what’s trending; it’s up to human beings to assemble these Moments. While Twitter isn’t becoming a news organization itself, Moments does have them dabbling in a curation… 
Reddit, the squirrely site that has more links to content than you can shake a stick at, has launched a new site with new content. It’s called Upvoted, and it’s a digital magazine of sorts with original digital bits inspired from the community but coming directly from the mothership. 
Jack Dorsey has returned to his creation and with him comes the hope of bringing more people onto the platform. Maybe they’ll never tweet. Maybe they’ll never follow anyone…but they’ll hopefully get caught up in a Moment or two. Or millions of them.