A Team’s Lack of Creativity
By Karen J Goold
When you’re asked to brainstorm some new ideas, who do you invite to the meeting? Are you inviting like-minded individuals, those you may have worked with before or you seem to get along with?
This may seem like a good idea, but you could be missing out on some […]
By Karen J Goold
When you’re asked to brainstorm some new ideas, who do you invite to the meeting? Are you inviting like-minded individuals, those you may have worked with before or you seem to get along with?
This may seem like a good idea, but you could be missing out on some […]
Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach. 
Can a mobile classified app topple the behemoth that is Craigslist? A company called letgo aims to find out. Its app, which lets users buy and sell items locally, has quietly grown to over 2 million downloads since its launch earlier this year. And today, the company is announcing having raised $100 million in Series A funding from South African media company and tech investor Naspers… 
Facebook is working to give public school students an education that’s more tailored to their needs.
Pinterest has brought on a new executive to manage the technology its marketing developer partners use to power advertising campaigns on Pinterest. Michael Akkerman, formerly a vice president at Kenshoo, will help manage the technology and relationships with the company’s advertising partners that are using its APIs. The company started its Marketing Developer Program earlier this… 
Airbnb has found its way onto the Apple Watch.
Advances in technology over the past few years has made access to video (both creation and consumption) as simple as pulling your smartphone out of your pocket. And with those advances come a whole crop of video sharing apps, not least of which is a new video battle app called Clashem. Launching out of the Red Bull Media House, Clashem pairs two videos (which may have absolutely nothing to do… 
Snapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world. Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be…