After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they can just check a box to include a pre-roll ad, with the revenue split between Twitter and the creator.… Read MoreTwitter targets individual creators for its Amplify ad program
After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they can just check a box to include a pre-roll ad, with the revenue split between Twitter and the creator.… Read More
Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new ephemeral slideshow Stories feature addictive… even… 
In an effort to highlight its upcoming launch of more in-train Wi-Fi (not to be confused with in-train cricket attacks), the New York MTA, Transit Wireless, and publishing powerhouse Penguin Random House are getting together to release ebooks and articles timed to your commute. This project mirrors a product launched in London last year. As The Digital Reader notes, even Governor Cuomo is in… 
On Monday, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan met with Pope Francis, as part of Zuckerberg’s trip of Italy, announced following the devastating earthquake that hit the country last week, killing hundreds. After discussing the importance of connecting people in the world without internet access, Zuckerberg presented the Pope with a drone – but, alas, not a… 
Microsoft today pushed out in a blog post for users of its consumer services new resources to reduce hate speech. Users will now be able to communicate directly with the company to report hate speech, and petition for reinstating content via new online forms.
Twitter’s “Trends” are often confusing. Why is #MPBMS or #TechMunch trending? You had to click through and figure it out for yourself. When Facebook copied Twitter’s trends in 2014, it vastly improved them by adding human-written descriptions right below so you knew if you cared or not. Today Facebook is removing those descriptions, and claims it’s to increase… 
Well that was fast. Just one day after WhatsApp revealed a sea-change in its attitude to user data, by detailing plans to share the mobile numbers and last seen status of its users with parent company Facebook for ad-targeting and marketing purposes, the UK’s data protection watchdog has fired a warning shot across Zuckerberg’s bows by announcing it intends to investigate the… 
WhatsApp has started pushing out its new terms and conditions. If you want to opt out of sharing your data with Facebook for ad-targeting and product-related purposes, click through the slides to see how to do it… 
You know you screwed up if Apple is about to one-up you on social. Facebook hasn’t upgraded its video editor in well over three years. Lagging far behind Snapchat, YouTube and even Instagram, it’s a stretch to even call the featureless artifact a video editor. 
Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company, Facebook, including for ad-targeting purposes on the latter service.