Saint Harridan
Now this is what I’m talking about. Saint Harridan is all about men’s suits for women and trans men, because traditional department stores often act like trans and gender-queer people don’t exist. Oh, and it’s a huge market: $8 billion to be exact. Other than suits, Saint Harridan makes pants, shirts, sweaters, vests and overcoats for masculine women and transmen. During its pop-up tour, Saint Harridan made $360,000 in revenue with a 65% margin. In its first week of selling the vest, Saint Harridan made $15,000 in sales. It has a Betabrand-like model, meaning that Saint Harridan only makes certain clothing items if people want it.
Check out a profile of Saint Harridan here.