3. The Future of Social Networking will be contextual
The fact that (1) Facebook’s response to the context problem, Friend Lists, has never caught up with the mainstream, (2) auto friend lists has not been up to par with expectations, (3) Groups is Facebook’s achilles heel with its engagement lagging behind other Facebook properties, may be indicative that there will not be a single social networking product to encompass all contexts of our social life, but there will be many with different looks and functions.